Promoting Business through SEO and SEM
Are you looking to start your own business?
Do you want to make money working from home?
Are you a small business owner and want to start making more money in no time but aren’t quite sure how to?
We have the solution for you! We, at Canada on Top, will help you give a new startup and generate maximum revenue for your business in no time.
About Us: Canada on Top is a marketing group helping small and medium business owners to make money through small business and internet marketing. We provide educational business seminars to small business owners. We will teach you how to dominate your competition online and help you every step of the way as you increase your revenue many folds in as little as a few months.
Seminar Outline: The seminar is an all day event and lunch, snacks, and beverages will be provided. There will be a lot of ground to cover in one day so we encourage you to just listen as all the course work will be provided in an electronic format. Workbooks will be provided during the seminar for exercises. Please find the schedule below:
8:00 AM - 8:30 AM - Check in and Introductions
Session 1: Overview of General Businesses Today (8:30 AM - 9:45 AM)
- Branding and Consistency
- Recognizable Logos
- Marketing Research
- Your Business Online and Offline
Short Snack Break from 9:45 AM - 10:00 AM
Session 2: Customer Service and your Website (10:00 AM - 11:00 AM)
- Increasing Profits and Improving Service
- Using the Internet to Reduce Operational Cost
Session 3: Small Business 360 Degree Marketing Approach (11:00 AM – 12:00 PM)
- How did you find out about us? (Questions to the audience)
- Radio and TV ads
- Newspaper ads
- Billboards
- Other lesser costing marketing ideas – from bathroom ads to movie theatre ads and collateral (check out our pamphlets and pens!)
Lunch Break 12:00 PM – 1:00 PM – After lunch will be all about Internet Marketing
Session 4: SEO Techniques and Tips (1:00 PM – 2:00 PM)
- Tried and true tips for increasing rankings on the web
- The basic ingredients to a successful SEO campaign
Session 5: Traditional Marketing and Internet Marketing (2:00 PM - 3:00 PM)
- Creating synergy between old and new
Short Snack Break from 3:00 PM – 3:15 PM
Session 6: Social Network Marketing (3:15 PM - 4:00 PM)
- Facebook Techniques
- Twitter and LinkedIn Techniques
- Other Social Networking Portals
Session 7: Conversion Metrics, Traffic and Wrap up (4:00 PM - 5:00 PM)
- Measuring Success on the Internet
- End with Questions from the audience